Business Marketing Program Instructors Offer Professional Advantage To Students

The professors of a post-secondary program are its backbone. These professionals are the ones who guide students thorough course work and ensure that they are well-versed and fully competent once they graduate. At Centennial College, professors and instructors bring years of experience with them to the programs in which they teach.

As one of Toronto’s respected Business Marketing Programs, Centennial College’s offering employs professors who have so much to offer that one faculty member believes they are one of the undertaking’s most special aspects. “What’s unique about the program, really, are the professors,” says faculty member Danika. “They bring a lot of interesting techniques into the classroom. It’s not just lecture, lecture, lecture. It’s also some innovative techniques for doing group work and for being involved in the classroom. Also, the professors have a very long history in the marketing field and have a lot of experience to bring to it.”

While Danika offers an overview of this undertaking, let’s take a closer look at its approach to teaching students.

• Students get a business foundation through courses that cover vital basics such as: accounting, operations, organizational behaviour and international business.

• There are four Marketing courses available in the program that introduce students to marketing theory and case-based problem-solving as well as marketing communications (which includes advertising and promotion) and professional selling practices.

• Through the combination training that students receive, they gain all of the marketer’s key competencies — creative, practical decision-making and clear, persuasive communications.

• Because Centennial College believes it is essential that students receive hands-on experience, the program uses teaching methods that include: case studies, guest lectures, presentations, projects and computer simulations and technologies.

• To allow students to enhance their knowledge and resumes, Centennial College Centennial is a proud sponsor of select Marketing students in national and province-wide academic competitions, including the Ontario Colleges Marketing Competition.

• So that students can meet personalized goals, all four semesters of Centennial’s two-year Marketing program are identical to the first four semesters of our three-year, six-semester program. This allows graduates of Centennial’s two-year Marketing program to benefit from a seamless transition into the three-year Marketing program, should they wish to continue with a more in-depth study of the field.

Centennial College’s offering is proof that you don’t need a business marketing degree to launch a successful career. Past graduates have gone on to become merchandising assistants and supervisors, customer services representatives and product consultants in small and large businesses within industries as varied as government, not-for-profit sector, electronics, financial services, and food and beverage. Professionals with this type of education are in demand as almost a third of all North Americans are employed in marketing-related positions.