Friday, October 12, 2012

Advertising Programs At Centennial College Housed At Creative Hub

Centennial College’s Centre for Creative Communications is the college’s hub for all of its creative options, including three advertising programs. Being based at this location ensures that the students of these advertising program have access to facilities that will enhance their learning and advance their readiness for the field. The $36-million cutting-edge campus for the arts offers students access to the latest advertising technology, computer labs and more. Additionally, students of advertising programs have many opportunities for networking and interacting with their peers.

While we normally associate the advertising field with the ads that we see on TV, in newspapers, magazines and on the Internet, there is must more to this booming industry. In 2010, spending on advertising was estimated at more than $300-billion in the United States and $500-billion worldwide — with many of those who attended advertising programs working behind-the-scenes.

For example, at Centennial College those who have an advertising background may attend Advertising: Media Management or Advertising: Account Management. Both of these advertising programs result in careers that involve managing the behind-the-scenes aspects of the field.

Advertising: Account Management prepares students for the client service area of the integrated marketing and communications industry. As such, these Advertising program students come to understand the full scope of advertising, digital, mobile and social media platforms and can manage integrated communications plans from inception to final production. The program boasts a combination of theory and hands-on learning with students attending courses such as Advertising Research, Media for Account Managers, and Agency Finance and Operations, and rounding out their time with a 15-week industry field placement that allows them to gain critical knowledge, professional relationships and work experience.

The other advertising program at Centennial College that focuses on a behind-the-scene area of the field is Advertising: Media Management. This hands-on and intensive industry-approved advertising program offers students the fundamentals of media management, with a focus on consumer-driven communication channel choices such as mobile platform for advertising message. During the three semesters spent in this advertising program students attend courses such as: Interactive Communications, Media Research Data and Analyses, Introduction to Media Planning, Advertising Planning and Campaign Management and more.

If, however, a student is just entering the field for the first time and wishes to go into areas of advertising such as marketing, interactive/mobile, copywriting, production, direct marketing, promotions and event marketing, he or she may attend the undergraduate Advertising program. Taking three years to complete, this offering focuses on preparing students with the critical skills they’ll need to enter this dynamic field, as they learn how to tell your clients’ stories with persuasive advertising in addition to planning and developing campaigns on mobile platforms. This Advertising program also includes an industry field placement, during which students acquire experience in the day-to-day activities of the advertising world.

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