Friday, July 6, 2012

Business Marketing Training Prepares You for the Field or Further Education

Whether you are looking to enter the marketing field quickly or want to pursue further education after obtaining a foundation, Centennial College’s Business Marketing training (officially known as Business Administration – Marketing) will teach you the skills you need. Aside from offering broad-based training in business, it also covers topics such as marketing, including marketing research, marketing communications (which includes advertising and promotion), interactive marketing (which includes direct marketing, e-marketing and customer relationship management) and brand planning.

To take advantage of this combination, Centennial College’s three-year Business Marketing training requires applicants to have completed an Ontario Secondary School Diploma (OSSD) or equivalent, or mature student status (19 years or older). They must also have completed the English Grade 12 C or U or equivalent, or skills assessment and Math Grade 11 C, M or U, or Grade 12 C or U or equivalent or skills assessment.

Based out of Progress Campus, which also houses many other School of Business programs, the Business Marketing training features a common first-year curriculum with other business programs. As such, students are provided with the opportunity to obtain an overview of the business world prior to specializing in a specific area. The following two years are spent on more focused Business Marketing training, which include courses such as Brand Management, B2B Marketing and Channel Management, Interactive Marketing, Marketing Research, Professional Selling and more. At the base of all Business Marketing training courses is a dynamic and interactive environment that is facilitated by experienced faculty members who teach by using case studies, guest lectures, presentations, projects, and computer simulations and technologies. 

Additionally, students of this Business Marketing training get to apply what they have learned to an industry project. This feature entails students working in a team on a real project that is sponsored by an entrepreneurial endeavour, small business or major company.

Once they complete their Business Marketing training, students may enter the field in positions such as Marketing Coordinator, Marketing Analyst, Promotions Assistant, Sales Representative, Assistant Brand Manager, Public Relations Assistant and Advertising Assistant. Common responsibilities among those in the marketing field include: studying the needs of the company’s customers then developing products and services to meet those needs; anticipating competitors’ actions and react swiftly to shifts in the environment; developing pricing and communications strategies; and interacting with suppliers, customers and the public, all while looking out for their clients’ best interests.

On the other hand, grads may also pursue further education through articulated programs with selected universities, institutes and professional associations. These partnerships allow students to apply credits earned at Centennial towards further study at other institutions. Partners of this Business Marketing training and Product Marketing Training include: Athabasca University, Algoma University, Royal Roads University, Ryerson University, Davenport University, Northwood University, University of Lethbridge, Griffith University and University of New Brunswick.

No comments:

Post a Comment