Wednesday, March 9, 2011

Business Marketing Training Prepares You for a Job as Marketer

Did you know that the world of marketing has an influence in many areas of your life? From which restaurants you take your date to, to what television show you will watch tonight, marketing is the area of business that includes: product development, marketing of services, pricing and value creation, supply chain management, and green and social marketing. The specific area of Business Administration – Marketing is responsible for becoming familiar with consumers, deciding reasonable product prices based on target consumers and — most importantly — keeping clients happy so that they stay loyal to the company and its products or services. People who are interested in pursing this field should attend Product Marketing Training.

At Centennial College’s Business Admin – Marketing program, students are prepared in three year’s time for careers as: sales representatives, direct marketing coordinators, marketing research analysts, sales and promotion coordinators, assistant product managers, and customer relationship managers. Upon graduation professionals can also work in a variety of areas including financial services, food and beverage, high-tech, electronics, and non-for-profit or government sectors and more. To graduate from Centennial College’s business marketing training, students must maintain a C grade average and an overall GPA of 2.0.

Let’s take a closer look at this marketing program, which includes product marketing training. The undertaking results in an Ontario College Advanced diploma and offers a solid foundation in business and more focused training in marketing, including marketing research, marketing communications (which includes advertising and promotion), interactive marketing (which includes direct marketing, e-marketing and customer relationship management) and brand planning.

This training is carried out through courses that, for the first year, are common to most Centennial College business programs. The Business Marketing Training is structured this way to ensure that students have the opportunity to obtain an overview of the field of business before specializing. In this first year, courses include: Strategies for Business Success, Fundamentals of Business, Microcomputer Applications Software, Business Operations and more. Once training becomes more specialized, students study: B2B Marketing & Channel Management, Interactive Marketing, Brand Management, Marketing Research and more. Many of these courses include features such as: case studies, guest lectures, presentations, projects, and computer simulations and technologies. You will take the hands-on training further with an industry project feature. This aspect of the program will see you working in a team setting on a real project that is sponsored by an entrepreneurial endeavour, small business or major company. This is your opportunity to show potential employers how well you work under pressure and in a professional situation.

Applicants to the business marketing training program must have obtained at minimum an Ontario Secondary School Diploma (OSSD) or equivalent or be 19 years of age or older. Compulsory English 12C or U and Math11C, M, or U or 12C or U credit or skills assessment, or equivalent are also required. However, possession of minimum admission requirements does not guarantee admission to the program.

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