Tuesday, December 7, 2010

Business Administration – Marketing Puts You In a Creative Position

If you like business, taking a creative approach and building relationships with people, the field of Product Marketing Training may be for you. This area of the marketing field sees professionals learning all about consumers in order to keep them satisfied. This is achieved through deciding upon reasonable product prices, which is based on the company’s target consumers.

A great place to obtain your education is Centennial College, which offers a 3-year/ 9-semester Business Administration – Marketing Co-op program. The undertaking not only sees you graduating with an Ontario College Advanced diploma but it also readies you for a wide range of career options in fields that range from financial services, electronics and beverage to high-tech, non-for-profit, government sectors and more. One appealing aspect of studying at Centennial is that the Business Admin – Marketing program doesn’t just train you for on position. With the diploma, you can work in sales and promotion or as a direct marketing coordinator, assistant product manager, customer relationship manager, marketing research analyst and sales representative.

So how does this program work? The Business – Admin Marketing Co-op program helps you to build a solid foundation in business and more focused training in marketing, including marketing research, marketing communications (which includes advertising and promotion), interactive marketing (which includes direct marketing, e-marketing and customer relationship management) and brand planning. This is achieved though guest lectures, presentations, projects, case studies, and computer simulations and technologies.

These real-life simulations help you to prepare for the central part of this program: co-op. This aspect sees students spending a work term with an employer and getting hands-on experience at a company that may very well hire them once they graduate. To prepare for co-op, students take Employment Preplacement, during which they are assisted with the development of a job search strategy, resume preparation and interviewing skills. Group work, discussions and guest speakers are used to explore student and employer expectations during the work term. Students become familiar with work term activities including the setting of learning objectives, work report preparation and employer evaluations. In fact, in order to be eligible for co-op, students must successfully complete employment pre-placement, finish eight out of 10 courses in semesters one and two, have a minimum C grade in COMM-170/171 and a minimum GPA of 2.5.

Aside from the hands-on aspects, the Product Marketing Training program features a common first year curriculum for most Centennial College business programs, which provides you with the opportunity to obtain an overview of business prior to specializing in a specific area. After the first year, topics become more focused until your final year, which covers courses such as: Economics of Business Management, Marketing Research, Brand Management, Interactive Marketing, Business Ethics and more. To graduate from Centennial College, students must maintain a C grade average and an overall GPA of 2.0. In order to apply for the program, a minimum of an Ontario Secondary School Diploma (OSSD) or equivalent or be 19 years of age or older is required. Compulsory English 12C or U and Math11C, M, or U or 12C or U credit or skills assessment, or equivalent are also required. However, possession of minimum admission requirements does not guarantee admission to the program.

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