Friday, June 26, 2015

Advertising isn’t a passion. It’s a calling.

An advertising account manager divides his or her work into two core elements, project management and client relationship management. Balancing between the agency to produce advertisements while meeting client expectations is all in a days work.

You will build a rapport with your clients that will help not only you, but the advertising agency stand apart from the competition based on trust, design and market knowledge.

Three reasons why this job rocks

  1. Knowledge – You will be working with a wide array of brands from start-ups to internationally known names. Regardless of popularity, you will learn different tactics and strategies depending on the brand/product in efforts to appeal to a mass market. You will also learn how to effectively use mediums such as electronic, print and television as modes of persuasion.
  2. Influence - Imagine having the power to shape the way an advertisement is produced? Imagine playing a vital role in the creative component of a print piece? Listen to clients and write briefs based on the contents of your meetings and discussions. Your team will first learn of the project and it’s specific details from you. You set the direction and shape the outcome.
  3. Results - As a advertising account manager, you will want to make sure you see the tangible results. Such as, where you able to double the sales of the client? The biggest reward is all your efforts and those of your team shown via your client’s success.
Good traits to have
  • Honesty
  • Determination
  • Focus
  • Willingness to learn
  • Take Criticism
  • Loyalty
  • Team Spirit
Sounds good! What educational background will I need?

This will prepare you for the client service area of the integrated marketing and communications industry.

Not only will a team of seasoned professionals mentor you as you acquire new skills and confidence for the industry, but you will also have the opportunity to apply your know- how to the real world. This is the only post-graduate offering of its kind in Canada to offer a 14-week field placement in the marketing communications field.

Companies offering jobs

Companies that have hired graduates of this School of Communications, Media and Design program include: Agency 59, Anderson DDB, Anomaly, BBDO/Proximity, Canadian Tire, Cossette Communications, Cundari, Draftfcb, J. Walter Thompson, Juniper Park, Leo Burnett, MacLaren McCann, Saatchi & Saatchi, and Young & Rubicam.

If you like creating, planning, managing and working in collaborative teams, this School of Communications, Media and Design program is for you.

See what awaits you at Centennial College.

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