Did
you know that advertising media managers have an array of roles that
include: consulting with clients to determine how to improve market
share and sales; gathering and organize information to help with
decision-making regarding media placement, campaign length, featured
products and services, and technical details; staying in close
communication with the client to answer questions, explain strategy and
provide status updates; obtaining client approval on projects and
communicating client feedback to the creative team; working to increase
agency revenue by recommending new promotional opportunities or
additional services; preparing advertising budgets, calendars and
project schedules; meeting with the creative team during strategy
sessions, and more?
Centennial College offers a first-of-its-kind in Canada, three-semester Advertising - Media management program
that prepares anyone who has previously completed a college diploma or
university degree in any discipline. Also considered are applicants with
partial post-secondary (minimum two years) and relevant work
experience. Additionally, applicants are required to attend a mandatory
program admission session where they will complete a basic mathematics
test and written questionnaire, and submit a resume.
Each
Media Management course in this offering is delivered in a format that
includes practical, hands-on learning delivered by high-level industry
professionals. Having professionals who are still active in the field
teach these courses not only insures that their knowledge goes beyond
what they read in textbooks but also allows students the opportunity to
become connected with the industry. In terms of topics, this program is
concerned with the fundamentals of media management, with a focus on
consumer-driven communication channel choices such as mobile platform
for advertising messages.
Among
specific courses are: Professional Practice, Digital Communications,
Media Research Data and Analyses, Connection Planning, Media Account
Administration, Media Buying and Reporting, Media Industry Issues, Media
Advertising Negotiation and Sales and many others.
Students
of this program also get to enjoy gaining experience in Tilt — the
student-run communications agency. Participation enhances a student’s
resume by providing him or her with real experience while he or she is
still in school.
It is worth noting that extensive career and global job opportunities exist in this field.
Once they complete their Centennial College training, students are
prepared to enter the industry. In fact, past grads have been hired by
reputable companies that include: PHD Canada, Mindshare, Media edge,
MacLaren McCann, OMD, Media Contacts, MPG, Starcom, Mediacom and UM.
Meanwhile, those who wish to pursue a media management degree
may do so through educational partnerships Centennial has established
with selected universities, institutes and professional associations.
These partnerships allow graduates to apply academic credit towards
further study and include: Griffith University (Australia).
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