Combine Creativity, Strategy and Business Skills in Advertising and Marketing Communications Management

Because advertising and marketing is an area that is constantly evolving, to keep up with the times the post-secondary program you choose to attend to prepare you for the field should too. For example, the latest advancement involves the use of social media to effectively sell products and services. If the program you want to attend doesn't cover this vital aspect, think again.

At Centennial College's advertising communication program - officially known as Advertising and Marketing Communications Management - the idea of the evolution of the field is taken into account so much so that content is constantly reviewed and, if need be, updated. Courses cover the entire advertising process, including: research, developing strategies, campaign planning, copywriting, production, media planning and buying. Additionally, to ensure that students get the most out of their time at Centennial, the fifth semester features specialization streams that provide an advanced concentration in copywriting, media planning and buying or account service.

Here is a look at some of the standout courses offered within this undertaking.

Foundations in Marketing: In order build one's brand by understanding customers, a marketing professional must look past sales. This course teaches students that marketing involves product and package development, pricing, distribution and communications as a total marketing function.

Copywriting (1-3): Presented over the course of three classes, this marketing and communications program series of courses delves into advertising copywriting. During the first course, students are introduced to basic rules for preparing advertising copy for all media. In the second course, students learn the unique demands of retail and direct marketing copywriting. The final course, meanwhile, refines copywriting skills and sets realistic deadlines to prepare students for a junior copywriting position. Assignments in all three courses takes into account newspaper, magazine, radio, television, and direct marketing.

Advertising Planning: Part of the profession includes solving clients' advertising problems. Students analyze, interpret and apply research data. Through individual and group work, participants learn how to write and present a complete advertising campaign including creative executions and media campaign.

Digital and Social Media: Social media is one of the most currents forms in which advertising and marketing communications can be effective. This course looks at how interactive media design is integrated with contemporary advertising to solve complex communication challenges; and the use of interactive technologies as a vehicle for advertising, and digital media techniques and processes. Projects focus on the design and development of interactive environments.

Once students complete this advertising program Toronto has to offer, they can launch their careers in areas that include: account management, media buying and planning, marketing, digital/mobile, copywriting, production, direct marketing, promotions and event marketing.