Tuesday, February 18, 2014

Prerequisites of Careers in Marketing

There is a lot that goes on behind the scenes as well as upfront when it comes to marketing a product, service or an idea. The business marketing function may include some of all these activities:
  • Market research
  • Target market identification
  • Customer need analysis
  • Pricing
  • Packaging
  • Promotion
  • Branding
  • Advertising
  • Public relations
  • Sales
  • Marketing communications
The field offers professionals as many career options as the facets and activities it comprises of. It’s the job of marketing professionals to identify what to sell where and how.

They are also expected to undertake a number of activities, such as
  • Designing and implementing a sales strategy
  • Writing content for brochures and ad campaigns
  • Acting as frontline executives and selling companies products
  • Offering guidance and advice to customers
  • Assisting them in making the right choice
  • Researching the intended target market
  • Identifying the needs of customers
  • Distilling the brand’s essence
  • Identifying marketing opportunities
  • Communicating the unique benefits of a product or service
The exact job roles and responsibilities may vary widely depending upon the employment, type of industry, job title and individual qualification and experience.

Prerequisites of Beginning a Career in Business Marketing

The minimum requirement to enter the world of work is to possess a diploma in business marketing and relevant hands-on experience. A number of colleges in Canada provide post-secondary business marketing Degree, helping students gain necessary knowledge and skills required to seek entry level jobs in various fields of business marketing.

Centennial College’s two-year program in business marketing is one of the prestigious programs that adopts an interactive teaching approach and incorporates learning through case studies, guest lectures, presentations, projects, computer simulations and technologies.

The students are introduced to marketing theory, case-based problem solving, professional selling practices and marketing communications. The program provides students with an opportunity to learn basics of business – accounting, marketing, economics, operations, organizational behaviour and international business and also includes specific marketing training.

Admission Requirements

In order to apply for this program, students will need to submit a secondary school diploma or equivalent, scores in English Grade 12 or University or equivalent and scores in mathematics Grade 11 M, 12 C or University or equivalent. Students currently in high school can also apply for this program.

Career Prospects

An education in business marketing prepares individuals for several different career opportunities in this field. It’s one of the most recognized and widely acceptable credentials. The career prospects from business marketing graduates are bright because almost every company needs professionals who can act as their representatives, interact with their customers, understand their needs and buying patterns, sell products and establish relationships with them.

The job opportunities exist in both small and large organizations across many industries, including but not limited to:
  • Electronics
  • Consumer goods
  • Retail
  • Financial services
  • Food and beverage
  • Not-for-profit
  • Government
  • Healthcare
The graduates of this program may find employment as sales representatives, customer service representatives, product consultants, merchandising assistants and merchandising supervisors.

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