Sunday, October 20, 2013

When media meets technology, exciting engineering program in media communications arises

Art and science has once again collaborated in the unique offering by Centennial College. The institution created a media education program at its main site at Progress campus, with the help of the School of Communications, Media and Design and the School of Engineering, Technology and Applied Science. This innovative graduate certificate program is called Entertainment and Media Systems Design (3420). It offers a hybrid of design skills combined with practical application in engineering. The fast-paced one-year program holds two semester of intensive classroom learning with a third semester of work placement prior to obtaining the Ontario College Graduate Certificate.

If you are passionate about media production, with things like sound, visual, and website designs, step up to the engineering level and learn how to develop and produce different types of media. Media engineering affects today’s modern communication channels, using the knowledge in information technology and media design principles. The School of Communication, Media and Designis offering the Entertainment and Media Systems Design program to those with a university degree or college diploma within the engineering, technological, or media disciplines. The program is meant to put emphasis on your current education and for you to gain a sustainable and competitive career.

Some of the advance and specialized learning outcomes of the curriculum are outlined below:

  • Skills involving audio, video, and data signals with theory on the physics of sound and images
  • Integration of various online content through a content management system
  • Artistic ability in identifying design elements, configuring colour compositions, and implementing solutions with a design and functionality
  • Best practices of web and interactive design, using tools like Adobe Dreamweaver and Flash in developing outlines and storyboards
  • Implement web applications using scripting languages such as HTML, JavaScript, PHP, ASP NET, JSP, and Adobe Flex 2
  • Capable of utilizing programmable logic controllers (PLC) in order to manipulate electrical devices in automated systems
  • Familiarization with the operations of interactive media design in mobile devices and on the web in wireless devices
  • Techniques and technologies to develop large scale installations used in retail, museums, exhibits, signage areas, and other public environments
  • Practical application of licensing deals, venture capitals, and other financial plans and business models to prepare an entrepreneurial mindset in the media technology area
  • Document technical design requirements and improve process using quality assurance methods

Technological advancements and new media channels are the driving force behind the Entertainment and Media Systems Design program. Centennial College adds its touch of collaborative group work settings, hands-on training using lab work and projects, and mentorship from industry experts through the faculty. Most of the media studies courses in Toronto have case studies and practical work component. Each of the program’s three semesters has a major project component; Students collaborate with their peers to present viable solutions to challenges to industry panels where they can showcase their media engineering techniques and ideas related to product development and business plans. In addition, a 15 week work placement will introduce students to a media production environment where further hands on experience will be completed. Graduates of the program are ready to start their career in professions like Digital Producer, User Experience Designer, and Software Programmer.

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