The Essential Aspects of Marketing Programs

The goal of marketing programs is to offer students the ability to employ a marketer’s key competencies — creative, practical decision-making and clear, persuasive communication. What makes Centennial College’s marketing program unique is that it also adds a business element to its training to ensure that students are also equipped with business savvy. Here’s how the two-year program gets its students employment ready for careers as product consultants, sales or customer service representatives, merchandising assistants or supervisors.

• All of the instructors and professors who teach in the business marketing program are professionals who have enjoyed successful careers in the field

• As a foundation to the marketing-specific courses, students cover business topics.

• Among the business basics covered in this business marketing degree program are: accounting, operations, strategies for business success, and mathematics of finance, financial accounting concepts, business communications, human resources management, business analysis organizational behavior and international business.

• The business courses of this business marketing program are also offered in other Centennial College School of Business programs.

• The commonality of the business courses offered in School of Business programs allows students not only an overview but also an opportunity to truly determine what area interests them most.

• Once a solid business base is established, students go on to master the basics of marketing through an interactive teaching approach that includes the use of case studies, guest lectures, presentations, projects and computer simulations and technologies.

• The computer training within the business marketing program uses software that is popular in the industry.

• This business marketing program’s marketing-specific courses include: Principles of Marketing, Practical Applications in Marketing, Professional Selling and Marketing Communications.

• All four semesters this business marketing program are identical to the first four semesters of the six-semester Marketing program, allowing grads to benefit from a seamless transition into that offering, should they wish to continue with a more in-depth study of the field.

• Another educational option for business marketing grads is to attend university. Centennial College assists with this transition by giving qualified graduates the opportunity to partake in an articulated program with selected universities, institutes and professional associations.

• These partnerships allow students to apply credits earned at Centennial towards further study and include: Ryerson University, University of New Brunswick, Griffith University, Algoma University, Athabasca University, Davenport University, Royal Roads University, University of Lethbridge, University of Ontario Institute of Technology and University of Windsor.

• Those interested in obtaining their post-secondary education in this Business Marketing Programs must possess at minimum an Ontario Secondary School Diploma (OSSD) or equivalent or are 19 years of age or older. They also have the English 12C or U credit and Math11C, M, or U or 12C or U credit or skills assessment, or equivalent.