Friday, June 28, 2013

Business Marketing Training Offers Diversity and Practical Skills

“My program is a mix of basic business and the marketing field,” says Brain, a student of Centennial College’s Business Marketing training, known as Business Administration – Marketing. “I chose Centennial College because it actually has the most culturally diverse population in Toronto. I found that if I am going to do marketing, I need to learn to market to everyone and this is the college to help me do it.”

While Brain’s testimonial demonstrates one of the highlights of this Business marketing training, there are many others. First and foremost, in order to apply for this Business Marketing program & training, students must have at least an Ontario Secondary School Diploma (OSSD) or equivalent, or mature student status (19 years or older). They must also have completed the English Grade 12 C or U or equivalent, or skills assessment and Math Grade 11 C, M or U, or Grade 12 C or U or equivalent or skills assessment.

The three-year offering combines a broad-based education in business (by having students partake in a first semester that features courses common to most Centennial College business programs) and specific training in marketing. Once students move onto the heart of their business marketing training, they master areas such as: marketing research, marketing communications (which includes advertising and promotion), interactive marketing (which includes direct marketing, e-marketing and customer relationship management) and brand planning. Employed as teaching methods in all Business Marketing training courses are case studies, guest lectures, presentations, projects, and computer simulations and technologies.

Additionally, students have the opportunity to apply what they learn in their business marketing training to an industry project. The project sees students working in a team setting on a real project that is sponsored by an entrepreneurial endeavour, small business or major company. This is the students’ opportunity to show potential employers how well they work under pressure and in a professional situation.

To graduate from this offering, students must maintain a C grade average and an overall GPA of 2.0. Upon Business Marketing training graduation, students may be eligible to participate in articulated programs with selected universities, institutes and professional associations. These partnerships allow students to apply credits earned at Centennial towards further study at other institutions. Partners of this Business Marketing training include: Athabasca University, Algoma University, Royal Roads University, Ryerson University, Davenport University, Northwood University, University of Lethbridge, Griffith University and University of New Brunswick. Should they want to enter the field right away, business marketing training grads may do so in various positions that include: Marketing Coordinator, Marketing Analyst, Promotions Assistant, Sales Representative, Assistant Brand Manager, Public Relations Assistant and Advertising Assistant. In one way or another, these professionals manage the many links between an organization and its customers.

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