Friday, May 31, 2013

Event Management College Undertaking Opens Doors to Various Options

The professionals who graduate from an Event Management college program become part of an industry concerned with the application of project management to the creation and development of festivals, events and conferences. Event management, according to Wikipedia, involves studying the intricacies of the brand, identifying the target audience, devising the event concept, planning the logistics and coordinating the technical aspects before actually launching the event. Post-event analysis and ensuring a return on investment have become significant drivers for the event industry. Hotels, convention and conference centres, corporations, tourism and non-profit organizations, sports and recreational organizations, festival, arts and cultural organizations and event marketing management employ the people who graduate from Event Management college offerings. In fact, statistics in 2006 showed that the event management area of Canadian tourism employed 380,000 people. By 2015, it is projected to produce 121,000 new jobs.

At Centennial College, mature students can attend the Event Management – Festival and Conference offering and earn an Ontario College Graduate Certificate in just two semesters. The program is focused on preparing students for work with various clients on functions that range in size and nature. Applicants to the Event Management college program are required to submit an official transcript, demonstrating proof of successful completion of a post-secondary diploma or degree program. Centennial College’s Event Management program will also consider applicants presenting a combination of partial post-secondary education and relevant work experience, open to all disciplines. Non-academic perquisites include proof of transcript and a resume review.

Once accepted, students take part in an Event Management college program that is accredited by UNWTO TedQual — whose main objective is to improve the quality of the tourism education, training and research programs. As such, they attend a variety of courses specific to their industry that offer both theoretical grounding and practical application. Among these Event Management college courses are: Greening Your Festival, Event & Conference; Site Logistics and Operations Management, Event Budgeting, Communications and Media Planning, Risk and Security Management, Networking and Industry Relations and more.

Aiding students in their Event Management college program training are Centennial College’s Progress Campus facilities. For example, an on-campus conference centre that comprises of meeting rooms, including two large ballrooms and a variety of mid-sized meeting or breakout rooms, which come complete with high-speed Internet access, in-house audio/visual equipment and multimedia capabilities allows students to apply what they learn to real world experiences. Students run the centre and even dress in uniforms similar to those they may be required to wear upon graduation.

Lastly, through their final-semester Festival, Event and Conference Production Practicum, students of this Event Management college program, gain practical experience in the coordination of a festival, event or conference from preparing the needs analysis to the execution and evaluation of the final production.

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