Friday, May 31, 2013

Account Management Program Offers Know-How For Creative Business Field

Did you know that there are excellent employment prospects for sales professionals who have completed a sales account management program? If you are interested in becoming a key account manager, account executive, commercial sales representative, sales specialist, technical sales representative, sales consultant, sales coordinator, inside sales representative or territory sales representative, you should consider Centennial College. The school’s offering, officially known as Marketing – Sales and Account Management, can be completed in just two semesters and is geared towards those who are mature learners with a post-secondary advanced diploma or degree. As such, students must provide an official transcript and attend an interview with officials, submit a resume and undergo an English and/or math skills assessment. Centennial College will also consider applicants presenting a combination of partial post-secondary education and relevant work experience, open to all disciplines. Although they are not mandatory, successful sales account management program applicants have also exhibited excellent interpersonal skills, excellent listening and oral communication skills, were self-directed, thrived under pressure and were highly organized.

This sales account management program is based at Progress Campus, Centennial College’s largest location and home to all Business School programs. As such, students have the advantage of not only learning in facilities that boast computer labs with the latest technology but also interacting with peers and professors from programs similar to theirs. This creates ample networking opportunities.

Meanwhile, the account management program itself focuses on offering students a solid base in the workings of acquiring and maintaining relationships with major client accounts. Students learn through a leaner-centered approach that includes both theory and practical application such as role-playing, simulation and case studies, with a focus on developing selling, negotiating and presentation skills. The account management program also ensures that students acquire experience using sales force automation software. Specific account management program courses — which are led by instructors who possess extensive experience in sales, negotiation and account management in the business-to-business realm — include: Fundamentals of Project Management, Case Analysis and Marketing Metrics, Marketing Analysis and Planning, Strategic Account Development, Fundamentals of Selling, Fundamentals of Selling, Employment Preparedness, B2B Marketing, Sales and Account Management, Sales Force Automation & Technology, and more.

Graduating from the sales account management program requires students to maintain a C grade average and an overall GPA of 2.0. Upon program completion, graduates may take an optional third-semester internship or enter the field. Should they choose the latter, these sales account management program grads are responsible for acquiring and maintaining relationships with major client accounts of mid to large sized companies that have their own sales force, which is at the heart of the Marketing – Sales and Account Management industry. These companies range from ones who handle medical and dental technology to those offering software and pharmaceutical products. 

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