Thursday, April 25, 2013

Well Rounded Business Marketing Training

What is taught in a Business Marketing training offering is just as important as who is teaching it and the facilities to which students have access during their time in the post-secondary program. At Centennial College’s Business Marketing program (officially known as Business Administration – Marketing), students study at the institution’s largest campus, which also houses other School of Business offerings. This is important as it allows for peer networking as well as conversations with professionals who teach in a variety of programs. Additionally, students benefit from a dynamic and interactive environment that is facilitated by experienced faculty members who encourage learning through case studies, guest lectures, presentations, projects, and computer simulations and technologies.

As for the Business Marketing training curriculum, it takes three years to complete and offers a balance between broad-based business education and marketing know-how. The specialized marketing training includes marketing research, marketing communications (which includes advertising and promotion), interactive marketing (which includes direct marketing, e-marketing and customer relationship management) and brand planning. How does this structure work? A common first-year curriculum among most Centennial business programs provides students with the opportunity to obtain an overview of business prior to specializing in a specific area. Students then move onto the more focused business marketing, which not only involves the previously mentioned learning techniques and topics but also a practical experience through its industry project component. During this aspect, students work in teams on projects sponsored by an entrepreneurial endeavour, small business or major company.

It is also worth noting that Business Marketing program students in Canada have the opportunity to obtain membership privileges with the Canadian Marketing Association (CMA). Lastly, Centennial is a proud sponsor of selected marketing students in national and province-wide academic competitions, including the Ontario Colleges Marketing Competition (OCMC), BDC and CMA competitions.

Applicants to this Business Marketing training are required to possess at minimum an Ontario Secondary School Diploma (OSSD) or equivalent, or mature student status (19 years or older). They must also have completed the English Grade 12 C or U or equivalent, or skills assessment and Math Grade 11 C, M or U, or Grade 12 C or U or equivalent or skills assessment.

Once they complete the program, students may pursue positions such as: Marketing Coordinator, Marketing Analyst, Promotions Assistant, Sales Representative, Assistant Brand Manager, Public Relations Assistant and Advertising Assistant. In various ways, these professionals manage the many links between an organization and its customers. However, those who are interested in further studies have the option to do so though articulated programs with selected universities, institutes and professional associations. These partnerships allow students to apply credits earned at Centennial towards further study at other institutions. Partners of this Business Marketing program in Centennial College include: Athabasca University, Algoma University, Royal Roads University, Ryerson University, Davenport University, Northwood University, University of Lethbridge, Griffith University and University of New Brunswick.

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