Monday, February 11, 2013

Business Marketing Balances Various Teaching Approaches

What sets apart Centennial College’s Business Marketing training from that of other post-secondary institutions is simple: it is committed to offering students the ideal balance between theory and practical application of that theory. Thanks to this fine balance, graduates of the Business Marketing training (officially known as Business Administration – Marketing) are prepared for a range of positions that include: Marketing Coordinator, Marketing Analyst, Promotions Assistant, Sales Representative, Assistant Brand Manager, Public Relations Assistant and Advertising Assistant.

While all of these positions have their own specific duties, the Business Marketing training ensures that students understand that the job of a marketer is to be the liaison between an organization and its customers. Grads of Business Marketing training will be comfortable with analyzing consumer needs, developing products and services to meet those needs, anticipating competitors’ actions, reacting swiftly to shifts in the environment, developing pricing and communications strategies, as well as interacting with suppliers, customers and the public — all while looking out for their clients’ best interests.

Centennial College’s Business Marketing training is also all about offering students options, which is why qualified graduates may be eligible to participate in articulated programs with selected universities, institutes and professional associations. These partnerships allow students to apply credits earned at Centennial towards further study. Partners of Business Marketing training include: Athabasca University, Algoma University, Royal Roads University, Ryerson University, Davenport University, Northwood University, University of Lethbridge, Griffith University and University of New Brunswick.

It should be noted that in order to graduate from this Centennial College offering, students must maintain a C grade average and an overall GPA of 2.0.

Completed in three years, this Business Marketing training begins with teaching students broad-based business topics through a year of courses that is common to most Business programs and includes: Strategies for Business Success, Fundamentals of Business, Microcomputer Applications Software, Business Operations and more.

After the foundation courses, Business Marketing training becomes more specific for the remaining two years and includes marketing research, marketing communications (which includes advertising and promotion), interactive marketing (which includes direct marketing, e-marketing and customer relationship management) and brand planning.

Among the specific courses in these last three years are: Brand Management, Interactive Marketing, Marketing Research, Professional Selling and more.

All courses in Business Marketing training feature a combination of case studies, guest lectures, presentations, projects, and computer simulations and technologies. Students then have an opportunity to apply their learning to an industry project, during which they work in a team setting on a real project that is sponsored by an entrepreneurial endeavour, small business or major company.

Business Marketing training applicants are required to have completed at minimum at least an Ontario Secondary School Diploma (OSSD) or equivalent, or mature student status (19 years or older). They must also have completed the English Grade 12 C or U or equivalent, or skills assessment and Math Grade 11 C, M or U, or Grade 12 C or U or equivalent or skills assessment.

For More Information About Business Marketing Training Click Here.

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