Tuesday, February 26, 2013

A Media Education Foundation Gets Students off on the Right Foot

Sometimes after graduating from high school, we may not have the credentials we need to attend the program of our choice. If this is the case for you and your area of interest lies in pursuing a career in communications and media industries, Centennial College’s media education foundation program, known as Communications and Media Foundations, may be the answer.

This one year/two-semester offering was designed as an academic pathway for those needing the credentials to attend programs that will lead to careers in fields such as advertising, journalism or broadcasting and film. More specifically, upon completion of the 13 courses within the communication program, students will not only have a solid base (with skills for basic communications, media knowledge, terminology and English language development) but they will also receive an automatic acceptance into their media or communications program of choice from three-year Advertising, Broadcasting and Film and Journalism.

Applicants to the communication program are required to posses at minimum an Ontario Secondary School Diploma (OSSD) or equivalent, or have mature applicant status (19 years or older). In addition, it should be noted that students must complete the Centennial College English skills assessment before registering for this program. A minimum score of 130 or 131 is required to begin.

Once they are accepted, their media education foundation begins with courses such as: Media Theory Workplace and Issues (introduces ideas and research that will help students to understand the structure of Canada’s broadcasting industry and the issues and trends facing it); Tools and Processes for Communicators (introduces the School of Communications environment, and teaches the use of many tools available to them in a systematic and intelligent way); Essential English Skills (upgrades students’ language skills in reading, vocabulary acquisition, writing, speaking and listening to college level); as well as Introduction to Media, Success Skills, Developing Communications Portfolio Skills, Exploring Digital Culture, and more.

As a result of these courses and the guidance of their instructors, communication program graduates walk away with the skills to: create and maintain a forum in social media networks using rich media applications; apply theoretical principles to produce practical, focused written communications and media solutions; use appropriate vocabulary, terminology, basic numeracy and communicative strategies necessary in the communications and media environment; apply developed English language skills to a presentation portfolio; write and present in basic narrative formats for a variety of media platforms; and apply knowledge of communications and media workplaces, environments and practices to develop one’s job search strategies and early career success strategies.

Lastly, communication program students partake in self-reflection in order to examine one’s roles and responsibilities as a global citizen in personal and professional life; and examine beliefs, values and behaviours that form individual and community identities and the basis for respectful relationships.

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