Thursday, September 20, 2012

Business Marketing Training Balances Theory and Practical Practice

A huge part of the college experience is obtaining hands-on training that will give you the cutting edge over the competition. With Product Marketing Training, this should be no different. That’s why Centennial College’s Business Administration – Marketing offering, which takes three years to complete, prides itself on offering students an ideal balance between practical practice and theory-based lectures.

For example, students of this Business Marketing training and Product Marketing Training partake in a  a real-life experience called an industry project feature. Participation includes students working in a team setting on a real project that is sponsored by an entrepreneurial endeavour, small business or major company. This is the students’ opportunity to show potential employers how well they work under pressure and in a professional situation.

Meanwhile, in their Business Marketing training courses, students gain the know-how in broad-based business concepts as well as specific training in marketing, including marketing research, marketing communications (which includes advertising and promotion), interactive marketing (which includes direct marketing, e-marketing and customer relationship management) and brand planning.

How does this work? A common first-year curriculum for most Centennial business programs provides students with the opportunity to obtain an overview of business prior to specializing in a specific area. Once students move past their first year, they partake in courses such as: Marketing Research, Practical Applications in Marketing, Professional Selling, Marketing Communications, Brand Management, Interactive Marketing and more.

Throughout all of their courses, students benefit from a dynamic and interactive environment that is facilitated by experienced faculty members who encourage learning through case studies, guest lectures, presentations, projects, and computer simulations and technologies.

As a result, students of this business marketing training go onto become sales representatives, direct marketing coordinators, marketing research analysts, sales and promotion coordinators, assistant product managers, and customer relationship managers. However, should students wish to obtain further Business Marketing training, they may do so through Centennial College’s partnerships, allow students to apply credits earned at Centennial towards further study at other institutions. Partners of this Business Marketing training program are: Athabasca University, Algoma University, Royal Roads University, Ryerson University, Davenport University, Northwood University, University of Lethbridge, Griffith University and University of New Brunswick.

To apply for Centennial College’s Business Marketing training and Product Marketing Training, students are required to have completed an Ontario Secondary School Diploma (OSSD) or equivalent, or mature student status (19 years or older); English Grade 12 C or U or equivalent, or skills assessment and Math Grade 11 C, M or U, or Grade 12 C or U or equivalent or skills assessment.

To graduate from Centennial College’s business marketing training, students must maintain a C grade average and an overall GPA of 2.0.

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