Sunday, April 8, 2012

Advertising Programs Offer Creative Options for Business-Minded People

In its simplest terms advertising is either intended to sell a product, encourage or persuade an audience to continue or take some new action. The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful. Advertising messages are usually paid for by sponsors and viewed via various traditional media including newspapers, magazines, TV and radio commercials, billboards, mass emails, text messages and more. Advertising is such an important field that in 2010, $300-billion in advertising was spent in the United States and $500-billion was spent worldwide. If this field sounds like it could be of interest to you, one of Centennial College’s three advertising programs may benefit you.

The first of the Advertising programs at Centennial College is Advertising and Marketing Communications Management. This program is designed for high school grads who do not have a previous post-secondary education or advertising experience. This three-year Advertising program prepares students with the critical skills they’ll need to enter this dynamic field, as they learn how to tell clients’ stories with persuasive advertising in addition to planning and developing campaigns on mobile platforms. Included are advertising process such as: research, developing strategies, campaign planning, copywriting, production, media planning and buying as well as copywriting, media and account management. To round out training, students partake in an industry field placement, acquiring experience in the day-to-day activities of the advertising world. As a result, graduates enter creative fields such as account management, media buying and planning, marketing, interactive/mobile, copywriting, production, direct marketing, promotions and event marketing.

If, however, you have already completed a post-secondary offering related to this field and wish to gain further experience, Centennial College offers two other advertising programs.

The first is called Advertising – Media Management. This hands-on and intensive industry-approved advertising program takes just three semesters to complete and results in an Ontario College Graduate Certificate. The offering prepares students for the advertising and communications industry in the role of strategic media planning and buying. This hands-on and intensive industry-approved program provide them with the fundamentals of media management, with a focus on consumer-driven communication channel choices such as mobile platform for advertising messages. Successful graduates of this program may launch new careers with: advertising agencies, independent media management companies, marketing companies, multi-media owners and sellers, research companies and advertisers.

The final of Centennial College’s three advertising programs is Advertising – Account Management program, which prepares students for a unique field in which they will maximize their communications, strategic and business skills to develop and coordinate advertising, interactive, social media, mobile, event marketing and direct marketing. Specific courses include: Strategic Planning, Copywriting Techniques, Advanced Integrated Marketing, Advertising Issues for Account Managers, Interactive Production Management and more. In addition to courses, students of this Advertising program benefit from on-site professional computer software, media planning and research systems. Upon graduation, students become specialized account managers who understand the full scope of advertising tactics and can manage integrated communication plans from inception to final production.

No comments:

Post a Comment