Tuesday, February 7, 2012

Marketing Programs Prepare You for a Competitive Field

Centennial College has a variety of marketing programs, including Business – Marketing, which is completed in two years and combines the business and marketing skills that professionals need to be employable upon graduation. Graduates of Centennial College’s business marketing programs are prepared for careers as: sales representatives, customer service representatives, product consultants, merchandising assistants and merchandising supervisors. They work in the areas of the high-tech sector, government, not-for-profit organizations, financial services, food and beverage, electronics and more — along with with almost a third of all North Americans who are employed in marketing related fields.

In order for a company to sell its products effectively, it must know its customer base. Without knowing if consumers are satisfied or if prices are applicable for the consumers the company is targeting, a company will fail. This is where the field of marketing comes in. Conducted at several levels, marketing includes: market research (which starts the marketing process), brand management, advertising, promotions, public relations, customer service and product support reps, merchandising assistance, and even sales.
A marketer answers questions like: Who are our customers? What are their needs? How can we best meet these needs? How should we price, package, distribute and promote our product?

At Centennial College, the Marketing program encourages mastery of a marketer’s key competencies — creative, practical decision-making and clear, persuasive communications. Students have an opportunity to learn the basics of business — accounting, operations, organizational behaviour and international business — which serve as an important foundation for the marketing courses that follow. They’ll be introduced to marketing theory and case-based problem-solving, as well as marketing communications (which includes advertising and promotion) and professional selling practices. The College’s interactive teaching approach incorporates learning through case studies, guest lectures, presentations, projects and computer simulations and technologies. Specific marketing courses in this program include: Marketing Communications, Professional Selling, Practical Applications in Marketing, Business Analysis, Principles of Marketing and more.

Please note that all four semesters of this marketing program are identical to the first four semesters of Centennial College’s three-year, six-semester Marketing program. This permits graduates of this program to benefit from a seamless transition into the three-year undertaking, should they wish to continue with a more in-depth study of the field.

Applicants interested in applying for the business marketing degree at Centennial College, must present at minimum an Ontario Secondary School Diploma (OSSD) or equivalent or be 19 years of age or older. Compulsory English 12C or U and Math11C, M, or U or 12C or U credit or skills assessment, or equivalent are also required. However, possession of minimum admission requirements does not guarantee admission to the program.

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