Tuesday, June 14, 2011

Communication Programs at Centennial College Give You Options

Are you looking for a way to enter the workforce quickly? Do you already have previous training in communications? Consider one of Centennial College’s fast-track communication programs. The school has been leading a revolution that has resulted in the staggering growth of applied learning opportunities at the post-secondary level. Centennial is continually adapting its program offerings to meet the needs of today’s increasingly diverse group of learners. Many of these learners seek shorter, relevant programs that complement their education and experiences.

Communication studies encompass topics and contexts that range from face-to-face conversation and speeches to mass media outlets such as television broadcasting. This means that communication programs include areas of study such as journalism, film and cinema, radio and television, advertising and public relations and performance studies.

One option among the fast-track Communications program options is Interactive Digital Media. The undertaking takes just three semesters to complete and emphasizes technical competence, diversity of thought, exploration and an interdisciplinary approach creating a culture of risk-taking, problem solving and team building. Students are involved with the industry in early stages of the program and complete their learning with an intensive industry field placement. Jobs upon graduation include: online producer, interactive project manager, interactive visual designer, interactive media art director and interactive marketing specialist.

Another area of communication programs at Centennial College is advertising, in which two programs are offered. Advertising Account Management is a unique undertaking where you’ll maximize your creative, strategic and business skills to develop and coordinate advertising, sales promotion, event marketing, interactive or direct marketing. If you like planning, managing and working in collaborative and professional teams, then this program will provide you with what you need to speed past the competition. Meanwhile, Media Management is a hands-on and intensive industry-approved program that will provide you with the fundamentals of media management, with a focus on consumer-driven communication channel choices for advertising messages.

Other communication programs deal with the media. They are Corporate Communications, Book and Magazine Publishing and Journalism. First, the Journalism program is an accelerated course designed for university and college graduates. From covering breaking news to exploring human-interest stories, in this program you’ll report events, interview the newsmakers and examine the issues of our times. Another area is Book and Magazine Publishing. “The Book and Magazine Publishing program at Centennial gave me a strong understanding of the Canadian publishing industry, offered numerous opportunities to meet industry professionals and introduced me to classmates who have now become good friends,” says Maya Bahar, a 2005 grad. The last of the communication programs is Corporate Communications and Public Relations. Corporate communicators and PR practitioners research, write, plan, edit, design and implement everything from strategic communications plans and employee newsletters to gala dinners for hundreds of people. They create communications strategies that influence employee attitudes, shift stockholders’ opinions and tell an organization’s story to the media., shift stockholders’ opinions and tell an organization’s story to the media. Students in this program, learn all of these elements.

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