Thursday, March 31, 2011

Connect Clients to Your Company’s Products in Business Marketing

Without customers to buy a company’s products there, essentially, is no company. In order for the connection to take place, companies must get to know their consumer base by learning how to keep those consumers satisfied and figuring out at what prices products should be marketed. The necessity to translate customer’s needs into sales lies in the communication of a company’s marketing strategy, which is taken care of by the Business – Marketing field.

A career in Marketing is a very popular choice. In fact, almost a third of all North Americans are employed in marketing-related positions. Employment is found in virtually all areas of business including: the high-tech sector, government, not-for-profit organizations, financial services, food and beverage, electronics and more. Marketing is conducted at several levels, which is why there are varying positions, including: market research (which starts the marketing process), brand management, advertising, promotions, public relations, customer service and product support reps, merchandising assistance, and even sales. As you can see, each role is essential to the marketing of a company and its products.

Although a marketing degree is a great credential to have when entering the field, you can now obtain a marketing diploma, which essentially serves the same purpose. Centennial College has a variety of marketing programs, including Business – Marketing. This undertaking is completed in two years and combines the business and marketing skills you need to be employable.

You will begin by learning the basics of business (such as accounting, operations, organizational behaviour and international business), which serve as an important foundation for the marketing courses that follow. Please note that all four semesters of this marketing program are identical to the first four semesters of Centennial College’s three-year, six-semester program. This permits graduates of this program to benefit from a seamless transition into the three-year Marketing program, should they wish to continue with a more in-depth study of marketing. In addition to the business courses studied in this undertaking, marketing courses include Principles of Marketing, Practical Applications in Marketing and Marketing Communications. Within the courses, students encounter guest lectures, presentations, projects and computer simulations. The program also includes all key competencies such as creative, practical, decision-making and persuasive communications.

If you’re interested in applying for the Business — Marketing program at Centennial College, you must present at minimum an Ontario Secondary School Diploma (OSSD) or equivalent or be 19 years of age or older. Compulsory English 12C or U and Math11C, M, or U or 12C or U credit or skills assessment, or equivalent are also required. However, possession of minimum admission requirements does not guarantee admission to the program.

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