Monday, January 17, 2011

An Event Management School Can Turn Your Planning Skills into a Career

Party planning can be a stressful time. What type of glasses will you have on the tables? Should you serve beef, chicken or fish? What sort of seating arrangements will you have? How can you make sure that money will be made? These are all common questions to ask when planning an event, whether you’re doing it on your own, or you’re a promoter. Luckily, there are professionals who have attended an event management school and have the answers to all these questions.

In fact, the rise in popularity of festivals and events as moneymaking machines is actually increasing the demand of professionals who have knowledge and education in event management. Due to the scope of the event management industry, professionals should be creative, versatile, technical and logistical thinkers. That’s because event managers find jobs organizing events that include: fashion shows, commercial events, weddings, film premieres, concerts, award shows and much more

The first step to a long-lasting career is attending an undertaking such as Centennial College’s Event Management – Festival and Conference program. As this is a Graduate Certificate program, potential students must submit an official transcript, demonstrating proof of successful completion of a post-secondary diploma or degree program. Event Management College will also consider applicants presenting a combination of partial post-secondary education and relevant work experience, open to all disciplines. Non-academic perquisites include a resume review.

The events management school program balances theory and practical practice quite well during the year that it takes to complete it. Students gain hands-on experience through Centennial College’s full-service conference facility. In fact, it is one of the largest in Ontario. The conference centre gives students the opportunity to practice everything they’ve learned in a classroom and to encounter them to understand the challenges commonly seen in the Event Management arena. Speaking of the classroom, students participate in classes such as: sponsorship development, networking and industry relations, event budgeting and more. There is even a course on how to make your event environmentally friendly, which is becoming increasingly important.

Upon graduation, students obtain an Ontario College Graduate Certificate and enter a field in which they may plan just one aspect of the event or the entire function. Let’s take a look at what happens if an event management school graduate is hired to plan an entire event. First, he or she studies the brand, identifies the target audience and executes product launches, press conferences and online campaigns as promotion. Next, the event manager is responsible for site surveying, budget drafting, cash flow management, scheduling, site design, technical design and health and safety aspects. Finally, he or she moves onto planning the key aspects during the event itself. This includes: logistics, sound, audio-video, lighting, crowd management and security. Event planning is clearly a multi-faceted career!

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