Friday, October 23, 2009

Business Students Earn Silver Medal in Marketing Competition

School of Business students, Lorraine D’Souza and Jason Farley earned a second-place finish and a silver medal at the 2008 Ontario Colleges Marketing Competition (OCMC) in the Direct Marketing category - thanks, in part, to some disciplined coaching by the school’s 11 professors who gave a lot of their time to the team.

The other big win in the competition was business student Angela Ravindran, who ranked fourth in the Quiz Bowl, a rapid-fire game-show style quiz that tests students’ knowledge of marketing principles. The province-wide contest, organized by Niagara College this year, covered eight marketing case studies plus a mock job interview, sales presentation and the ever popular Quiz Bowl. Centennial sent a full contingent of coaches and 22 students to take part in every category.

More than 600 participants from 22 colleges competed in the events, hosted by the Sheraton on the Falls Hotel, Nov. 13 and 14. The OCMC provides students with fantastic opportunities to participate and network with professional marketers. The event is funded annually by corporate sponsors such as Yahoo!, the host college and registration fees.

Helming Centennial’s team was Professor Linda Donville, who proved to be an excellent facilitator, motivator and friend to students and faculty alike. Linda teaches a variety of core subjects in Marketing and is an industry professional with a proven track record. Our team effort is made possible by the ongoing dynamism, commitment and enthusiasm of David Johnson, Dean of the School of Business, who is well known for his support of student and faculty initiatives such as the OCMC competition.

The team celebrated its competition results with a closing rally and lunch on Thursday, Nov. 27 in the school boardroom at Progress Campus. Citizen Watch presented each of the students with their own timepieces as a reward for their efforts. Recruitment for next year’s team has already begun. The School of international business college will be commencing team training as early as this January to ensure 2009’s competition results are even better. Interested students can contact Linda Donville at ldonville@centennialcollege.ca.

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