Business Marketing Program Teaches Students Knowledge For Career Success

The duties of a marketer vary depending on the professional’s chosen path. However, according to the U.S. Bureau of Labor Statistics’ 2014-15 Occupational Outlook Handbook, here are some of the tasks that marketing professionals perform:

• Negotiate contracts, advertising media, or products to be advertised
• Research and plan advertising campaigns
• Decide which media to advertise in, such as radio, television, print, online and billboards
• Inspect creative elements and layouts
• Organize market research studies and analyze their findings
• Develop pricing strategies for products to be marketed, keeping the client’s budget balanced with the firm’s needs
• Meet with clients to present campaigns and offer advice and strategies
• Oversee staff and ensure deadlines are met

As one of Toronto’s respected Business Marketing Programs, Centennial College’s Business – Marketing offering readies students for positions that include: sales representatives, customer service representatives, product consultants, merchandising assistants and merchandising supervisors. Additionally, the offering enjoys educational partnerships with a range of institutions that allow students to apply credits earned at Centennial towards further study. The Marketing undertaking’s partners are: University of Lethbridge, Algoma University, University of New Brunswick, Davenport University, Athabasca University, Griffith University, Royal Roads University, University of Windsor, Ryerson University and University of Ontario Institute of Technology.

The structure of the program is carefully paced and begins by offering students an overview of the business world. This is presented through a three-semester curriculum that is common for most business programs in Centennial College’s School of Business. Not only does this structure allow students to learn about the business world and basic concepts, it also ensures that marketing is the route students wish to take in terms of their education. If, for example, students thoroughly enjoy the Business Operations course, they may decide that the Business Operations program is for them.

Once students decide Marketing is the program for them, they transition to learning more specific marketing skills such as principles of marketing, marketing communications, professional selling, practical applications in marketing, and more. These topics are covered through training that includes computer practice in popular business software, presentations and more. An experienced marketing faculty provides individual attention and advice to students during class. Instructors also make themselves available should students require extra advice or help with any questions they may have about content. This creates an inclusive environment in which students and instructors forge professional relationships that further enhance their experience at Centennial College.

This program is proof that a business marketing degree is not the only credential that is respected in the field. Centennial College grads have solidified positions with financial services, electronics, food and beverage, not-for-profit sector and government agencies in both small and large businesses.

Advantages of a Management Course in Business – Marketing

Marketers are more hands-on than business owners. They know what customers buy; how they behave; what they expect; what influences their buying decision; and what can contribute to their experience. They also understand how to price, promote and package products, so that they are frequently purchased by the customers.

Although marketing may seem an age old profession but the beauty is that the role of marketers keeps on evolving. Its progression can be attributed to the constant change in business environment, advancements in internet and computing technology, increasing competition, upcoming of social media, and changing customer needs. Business marketing programs introduce you to marketing theory, current market trends and case-based problem solving as well as professional selling practices in changing business scenario.

A business marketing course typically runs for two years and covers basic and advanced marketing subjects. You will study Fundamentals of Business, Mathematics of Finance, and Strategies for Business Success, Financial Accounting Concepts, Business Operations, Business Communications, Principles of Micro and Macro Economics, International Business Concepts, Principles of Marketing, Human Resources Management, Professional Selling, Marketing Communications, Business Analysis and Microcomputer Applications Software. Besides, it helps you develop strong communications, interpersonal, team-work and critical problem solving skills.

Implicit Benefits of a Business – Marketing Program

• You develop an ability to influence others.
  
  The business – marketing program helps you gain logical thinking skills, using which you can influence others to buy your ideas or advice. You become more convincing in your approach and develop an ability to build strategies to promote products, services and ideas.
  
• You are capable of tweaking marketing plans.
  
  As you gain an understanding of customer behaviour, psychology and factors that can influence their buying decisions, you can assist your seniors tweak the marketing plans and adapt them in a more specific manner. You are able to read current market trends, draw inferences out of them and use them to modify your marketing strategies.
  
• You develop an expertise in marketing communications.
  
  How you communicate with customers on diverse media channels has a direct impact on the company’s bottom line. While studying business marketing, you develop an expertise in marketing communications, which helps you convey the right message to the right audience at right time and on the right platform.

Career Opportunities

Marketers are always in demand, no matter how economy behaves. As a graduate of this program, you will be able to find employment as merchandising supervisors, merchandising assistants, product consultants, sales representatives, and customer service representatives. You can be associated with small, midsize as well as large business establishments. In fact, you can leverage international employment opportunities as well.

Studying Business Marketing

Centennial College’s program in business marketing reflects high standards of learning. Besides, it is recognized in Canada and abroad. Not only this, it also gives you eligibility to apply for a business marketing degree program at associated universities, colleges and professional institutions. This means you can either pursue your career or choose to study further upon graduation. The program is worth considering, if you have a keen interest in marketing.

Diploma in Business Marketing – Course Details and Employment Prospects

Marketing is the core function of any business. It allows them to identify, understand and fulfill the demands of customers. The scope of marketing expands beyond advertising and promotion and covers everything, including research, planning, pricing, packaging, publicity, distribution and selling.

Almost every business relies heavily on this particular function to sustain and grow. And this is why there has been a constant demand for marketing professionals regardless of the ups and downs in the economy. Not only this, the demand for business marketing graduates is expected to increase in future. This is primarily due to the emergence of new marketing and advertising channels and constantly changing market trends and consumer needs. Contemporary organizations need to focus more on their marketing activities that suit modern lifestyle.

The career prospects in this field are never bleak. In fact, the scope of marketing is constantly expanding. Although it offers numerous exciting employment opportunities but the job market is more competitive than ever. Employers are keen on hiring business marketing professionals who possess deep understanding of the current business environment, understand customer psychology, can research market trends, and help them understand specific customer needs, promote their products and communicate effectively with their customers.

Business Marketing Programs

A diploma in business marketing will give you the knowledge, skills and training required to build a rewarding career in this field. You will understand the important role that marketing plays in the success of a business. You will also examine industry trends, analyze consumer behaviour and identify opportunities in the marketplace.

Along with this, you will have an opportunity to learn the basics of business, including accounting, operations, human resources, organizational behaviour, micro and macro economics, international business and marketing communications. A strong emphasis is laid on business communications and computer education.

The program not only prepares you for entry-level jobs in marketing but also helps your obtain academic credits to apply for a business marketing degree at the university. You may choose to either pursue your career or study further upon graduation.

Choosing the Right Program

Numerous Canadian colleges offer post-secondary business marketing programs. But it’s important to choose a program that is recognized and offers excellent employment prospects. Centennial College’s two-year diploma in business marketing reflects high standards of learning. Moreover, the diploma earned is recognized in Canada and abroad.

The USP of this program is that it offers a combination of broad marketing concepts and specialized marketing skills. This helps you gain a deep understanding of the current business environment and develop necessary skills to seek employment.

The college adopts an interactive teaching approach and incorporates learning through case studies, guest lectures, projects, presentations, computer simulations and technologies. It encourages mastery of critical problem solving, decision making, logical thinking, creative, clear and persuasive communications. Furthermore, the college sponsors selected marketing students in province-wide and national academic competitions.

The business marketing course prepares you for careers as merchandising supervisors, sales representatives, product consultants, merchandising assistants and customer service representatives with companies across all industry verticals.

Business Marketing Program Instructors Offer Professional Advantage To Students

The professors of a post-secondary program are its backbone. These professionals are the ones who guide students thorough course work and ensure that they are well-versed and fully competent once they graduate. At Centennial College, professors and instructors bring years of experience with them to the programs in which they teach.

As one of Toronto’s respected Business Marketing Programs, Centennial College’s offering employs professors who have so much to offer that one faculty member believes they are one of the undertaking’s most special aspects. “What’s unique about the program, really, are the professors,” says faculty member Danika. “They bring a lot of interesting techniques into the classroom. It’s not just lecture, lecture, lecture. It’s also some innovative techniques for doing group work and for being involved in the classroom. Also, the professors have a very long history in the marketing field and have a lot of experience to bring to it.”

While Danika offers an overview of this undertaking, let’s take a closer look at its approach to teaching students.

• Students get a business foundation through courses that cover vital basics such as: accounting, operations, organizational behaviour and international business.

• There are four Marketing courses available in the program that introduce students to marketing theory and case-based problem-solving as well as marketing communications (which includes advertising and promotion) and professional selling practices.

• Through the combination training that students receive, they gain all of the marketer’s key competencies — creative, practical decision-making and clear, persuasive communications.

• Because Centennial College believes it is essential that students receive hands-on experience, the program uses teaching methods that include: case studies, guest lectures, presentations, projects and computer simulations and technologies.

• To allow students to enhance their knowledge and resumes, Centennial College Centennial is a proud sponsor of select Marketing students in national and province-wide academic competitions, including the Ontario Colleges Marketing Competition.

• So that students can meet personalized goals, all four semesters of Centennial’s two-year Marketing program are identical to the first four semesters of our three-year, six-semester program. This allows graduates of Centennial’s two-year Marketing program to benefit from a seamless transition into the three-year Marketing program, should they wish to continue with a more in-depth study of the field.

Centennial College’s offering is proof that you don’t need a business marketing degree to launch a successful career. Past graduates have gone on to become merchandising assistants and supervisors, customer services representatives and product consultants in small and large businesses within industries as varied as government, not-for-profit sector, electronics, financial services, and food and beverage. Professionals with this type of education are in demand as almost a third of all North Americans are employed in marketing-related positions.

Business Marketing Program Covers Topics With Interactive Approach

To enter and grow in the world of marketing — which employs almost a third of all North Americans — one must start by launching a career in an entry-level profession such as sales representative, customer service representative, product consultant, merchandising assistant, and merchandising supervisor. Opportunities exist in both small and large businesses across many industries — financial services, electronics, food and beverage, the not-for-profit sector and the government. At the base of these roles, no matter the industry, is the idea that marketing professionals are the critical connection between an organization or company and its customers. That’s because all marketing professionals answer questions such as: To whom does the company cater? What are customers’ needs? In what way can those needs be met? What sort of prices, packaging of products and promotion will ensure that customers are happy?

In Canada, either a business marketing degree or diploma is a respected credential. The latter can be earned at Centennial College through its two-year Business – Marketing offering, which focuses on providing students with the knowledge to answer the above questions. This is achieved through a comprehensive curriculum that establishes a business base before moving onto more specialized marketing topics. As such, students spend the first three semesters attending business courses that are common among other School of Business programs. These ensure that students are familiar with areas such as accounting, operations, organizational behaviour and international business — all of which are essential to understanding the marketing world. Once students have a base, they are introduced to marketing theory and case-based problem solving, as well as marketing communications (which includes advertising and promotion) and professional selling practices. Among the specific courses in which students of this offering partake are: Mathematics of Finance, Business Operations, Microcomputer Applications Software, Principles of Microeconomics, Principles of Marketing, Practical Applications in Marketing, Professional Selling, Marketing Communications and more. The objective of teaching including these areas is to ensure students leave with creative, practical decision-making skills and clear, persuasive communications skills.

As with many of Centennial College’s programs, this undertaking prides itself on an approach that includes various interactive features. These aspects are meant to offer students hands-on practice that will ensure they graduate with confidence. Among the practical features of this offering are: case studies, guest lectures, presentations, projects and computer simulations and technologies.

Students interested in furthering their education in Centennial College’s other Business Marketing Programs in Ontario have the opportunity to do so. That’s because all four semesters of Centennial’s two-year Marketing program are identical to the first four semesters of the three-year, six-semester program. This permits graduates of Centennial’s two-year Marketing program to benefit from a seamless transition into the three-year Marketing program.

Business Marketing Diploma Program – A Quick Credential to Get to the World of Work

Centennial College’s two-year business marketing diploma program prepares students to get to the world of work within just two years. It is a comprehensive program that provides them with an opportunity to learn the basics of business, such as accounting, operations, organizational behaviour, and international business, helping them build a strong foundation. In addition, it lays strong emphasis on marketing theory and case-based problem solving, along with professional selling practices and advertising and communication.

The two-year program runs through four semesters and offers a combination of broad marketing concepts and specialized skills, preparing students to find employment as merchandising assistants, sales representatives, product consultants, customer service representatives, merchandising supervisors and promotion assistants. The program graduates are capable of taking jobs in both small and large businesses across many industries, including but not limited to not-for-profit sector, food and beverage, financial services, electronics and government.

Business Marketing Diploma Program Subjects

The diploma reflects high standards of learning and is thus, recognized in Canada and abroad. It adopts an interactive teaching approach and is taught by experienced marketing faculty with strong background in both business and education worlds. The program incorporates classroom learning, guest lectures, case studies, projects and computer simulations and technologies, focusing on overall development of students.

It covers a wide range of subjects including strategies for business success, fundamentals of business, mathematics of finance, financial accounting concepts, business operations, business communications, principles of microeconomics, human resource management, international business concepts, principles of marketing, business analysis, practical applications in marketing, professional selling and marketing communications. The program also helps students gain computer skills to work on business application software systems.

The course helps students understand different types of customers and their needs. With this, they also understand how to price, package, distribute and promote the products. The program has a strong focus on various aspects of marketing. In addition, Centennial College also sponsors selected marketing students in national and province-wide academic competitions.

Applying for Business Marketing Programs

In order to apply for the two-year business marketing programs , interested students need to submit an application form along with the following documents:

• Secondary school diploma certificate or equivalent
• English Grade 12 C or University or equivalent scorecard
• Mathematics Grade 11 M or 12C or University or equivalent
  

However, those who have not completed their secondary education can also apply for this college. Students currently appearing in high school can send their application to the college, while their midterm and final term scores will be automatically transmitted to the college.

Options after Course Completion

The program graduates can find employment with the companies across various industries and pursue their careers. Those who are looking for more advanced career opportunities can apply their academic credits towards further study and enroll themselves in a business marketing degree program at the university. The college has partnerships with selected universities and institutes, which allows students to study at other institutions.

Those who are interested in quickly get to the world of work or explore various career options that a business marketing program offers can consider applying for this program.

Prerequisites of Careers in Marketing

There is a lot that goes on behind the scenes as well as upfront when it comes to marketing a product, service or an idea. The business marketing function may include some of all these activities:

• Market research
• Target market identification
• Customer need analysis
• Pricing
• Packaging
• Promotion
• Branding
• Advertising
• Public relations
• Sales
• Marketing communications

The field offers professionals as many career options as the facets and activities it comprises of. It’s the job of marketing professionals to identify what to sell where and how.

They are also expected to undertake a number of activities, such as

• Designing and implementing a sales strategy
• Writing content for brochures and ad campaigns
• Acting as frontline executives and selling companies products
• Offering guidance and advice to customers
• Assisting them in making the right choice
• Researching the intended target market
• Identifying the needs of customers
• Distilling the brand’s essence
• Identifying marketing opportunities
• Communicating the unique benefits of a product or service

The exact job roles and responsibilities may vary widely depending upon the employment, type of industry, job title and individual qualification and experience.

Prerequisites of Beginning a Career in Business Marketing

The minimum requirement to enter the world of work is to possess a diploma in business marketing and relevant hands-on experience. A number of colleges in Canada provide post-secondary business marketing Degree, helping students gain necessary knowledge and skills required to seek entry level jobs in various fields of business marketing.

Centennial College’s two-year program in business marketing is one of the prestigious programs that adopts an interactive teaching approach and incorporates learning through case studies, guest lectures, presentations, projects, computer simulations and technologies.

The students are introduced to marketing theory, case-based problem solving, professional selling practices and marketing communications. The program provides students with an opportunity to learn basics of business – accounting, marketing, economics, operations, organizational behaviour and international business and also includes specific marketing training.

Admission Requirements

In order to apply for this program, students will need to submit a secondary school diploma or equivalent, scores in English Grade 12 or University or equivalent and scores in mathematics Grade 11 M, 12 C or University or equivalent. Students currently in high school can also apply for this program.

Career Prospects

An education in business marketing prepares individuals for several different career opportunities in this field. It’s one of the most recognized and widely acceptable credentials. The career prospects from business marketing graduates are bright because almost every company needs professionals who can act as their representatives, interact with their customers, understand their needs and buying patterns, sell products and establish relationships with them.

The job opportunities exist in both small and large organizations across many industries, including but not limited to:

• Electronics
• Consumer goods
• Retail
• Financial services
• Food and beverage
• Not-for-profit
• Government
• Healthcare

The graduates of this program may find employment as sales representatives, customer service representatives, product consultants, merchandising assistants and merchandising supervisors.