Advertising isn’t a passion. It’s a calling.

An advertising account manager divides his or her work into two core elements, project management and client relationship management. Balancing between the agency to produce advertisements while meeting client expectations is all in a days work.

You will build a rapport with your clients that will help not only you, but the advertising agency stand apart from the competition based on trust, design and market knowledge.

Three reasons why this job rocks

1. Knowledge – You will be working with a wide array of brands from start-ups to internationally known names. Regardless of popularity, you will learn different tactics and strategies depending on the brand/product in efforts to appeal to a mass market. You will also learn how to effectively use mediums such as electronic, print and television as modes of persuasion.
2. Influence - Imagine having the power to shape the way an advertisement is produced? Imagine playing a vital role in the creative component of a print piece? Listen to clients and write briefs based on the contents of your meetings and discussions. Your team will first learn of the project and it’s specific details from you. You set the direction and shape the outcome.
3. Results - As a advertising account manager, you will want to make sure you see the tangible results. Such as, where you able to double the sales of the client? The biggest reward is all your efforts and those of your team shown via your client’s success.

Good traits to have

• Honesty
• Determination
• Focus
• Willingness to learn
• Take Criticism
• Loyalty
• Team Spirit

Sounds good! What educational background will I need?

This will prepare you for the client service area of the integrated marketing and communications industry.

Not only will a team of seasoned professionals mentor you as you acquire new skills and confidence for the industry, but you will also have the opportunity to apply your know- how to the real world. This is the only post-graduate offering of its kind in Canada to offer a 14-week field placement in the marketing communications field.

Companies offering jobs

Companies that have hired graduates of this School of Communications, Media and Design program include: Agency 59, Anderson DDB, Anomaly, BBDO/Proximity, Canadian Tire, Cossette Communications, Cundari, Draftfcb, J. Walter Thompson, Juniper Park, Leo Burnett, MacLaren McCann, Saatchi & Saatchi, and Young & Rubicam.

If you like creating, planning, managing and working in collaborative teams, this School of Communications, Media and Design program is for you.

See what awaits you at Centennial College.

Become an Expert in Advertising Research and take on the Role of An Advertising Account Manager

If you’re ready to take on a managerial role and have an interest in advertising, a job in Advertising Account Management may be for you. Professionals in this field are responsible for managing clients’ accounts and the work for advertising account executives. Their job includes advertising research, dealing with client budgets and administration.

Aside from having strong managerial skills, Advertising Account Managers should be organized and detail oriented. They must also have excellent verbal and written communication skills, as they will be in constant contact with clients. In this regard, these professionals must be able to listen to their client’ needs and understand their requirements and demands in order to see how their company’s products and services can help. Lastly, advertising research skills and creativity as essential because advertising often requires out of the box thinking. It is not just enough to possess these skills. Interested people should also attend a college or university, such as Centennial College, which offers a three-semester graduate program in this field. Applicants to the Advertising Account Management program must submit an official transcript demonstrating proof of successful completion of a post-secondary diploma or degree program. They will also have to attend a program admission session during which a writing test and questionnaire will be conducted. Centennial College will also consider applicants presenting a combination of partial post-secondary education and relevant work experience.

The Advertising Account Management program focuses on getting students ready for employment in a short amount of time. Therefore, it is an intensive course. Providing hands-on skills, students participate in courses such as: Advertising Research, Strategic Planning, Media for Account Managers, Copywriting Techniques and others. To enhance training, professional computer software, media planning and research systems are available on-site.

In addition, the Advertising Account Management program features a 15-week placement. Having been equipped with practical experience using professional computer software and research systems, students enter the placement with career-ready skills. They apply their knowledge and gain new insight from the professionals with whom they interact during their placement. These combined factors ensure that they are ready to enter the job market as soon as they graduate.

What exactly is the job of professionals in this area? Essentially, they act as liaisons between a company and its clients. Advertising Account Mangers find careers within: advertising agencies, sales promotion, event marketing, interactive marketing, direct marketing, account planning, research, client marketing. In these various companies, they must ensure that clients are maximizing the value of the products and services provided. It is also their duty to maintain, retain and usually up sell to their portfolio of clients or accounts. Specific tasks vary from agency to agency, but usually involve: managing a portfolio of accounts, dealing with all aspects of an advertising campaign, researching new business leads and “pitching” ideas, achieving sales targets by using existing networks of industry contacts to generate revenue, leading project management activity, attending client meetings and completing administrative work, as required.

If you’re ready to take on a managerial role and have an interest in advertising, a job in Advertising Account Management may be for you. Professionals in this field are responsible for managing clients’ accounts and the work for advertising account executives. Their job includes advertising research, dealing with client budgets and administration.

Aside from having strong managerial skills, Advertising Account Managers should be organized and detail oriented. They must also have excellent verbal and written communication skills, as they will be in constant contact with clients. In this regard, these professionals must be able to listen to their client’ needs and understand their requirements and demands in order to see how their company’s products and services can help. Lastly, advertising research skills and creativity as essential because advertising often requires out of the box thinking.

It is not just enough to possess these skills. Interested people should also attend a college or university, such as Centennial College, which offers a three-semester graduate program in this field. Applicants to the Advertising Account Management program must submit an official transcript demonstrating proof of successful completion of a post-secondary diploma or degree program. They will also have to attend a program admission session during which a writing test and questionnaire will be conducted. Centennial College will also consider applicants presenting a combination of partial post-secondary education and relevant work experience.

The Advertising Account Management program focuses on getting students ready for employment in a short amount of time. Therefore, it is an intensive course. Providing hands-on skills, students participate in courses such as: Advertising Research, Strategic Planning, Media for Account Managers, Copywriting Techniques and others. To enhance training, professional computer software, media planning and research systems are available on-site.

In addition, the Advertising Account Management program features a 15-week placement. Having been equipped with practical experience using professional computer software and research systems, students enter the placement with career-ready skills. They apply their knowledge and gain new insight from the professionals with whom they interact during their placement. These combined factors ensure that they are ready to enter the job market as soon as they graduate.

What exactly is the job of professionals in this area? Essentially, they act as liaisons between a company and its clients. Advertising Account Mangers find careers within: advertising agencies, sales promotion, event marketing, interactive marketing, direct marketing, account planning, research, client marketing. In these various companies, they must ensure that clients are maximizing the value of the products and services provided. It is also their duty to maintain, retain and usually up sell to their portfolio of clients or accounts. Specific tasks vary from agency to agency, but usually involve: managing a portfolio of accounts, dealing with all aspects of an advertising campaign, researching new business leads and “pitching” ideas, achieving sales targets by using existing networks of industry contacts to generate revenue, leading project management activity, attending client meetings and completing administrative work, as required.